So, when two of Germany’s most popular comedy Creators – Theo Carow and Levin – were asked to help with Kaufland’s campaign, the results were bound to be impressive. To reach its target audience at scale, KFC ran a Branded Hashtag Challenge, one of TikTok’s most popular ad formats. Vestiaire Collective. TikTok already supports the four most popular bidding methods, namely CPC, oCPC, CPM, and CPV. Perfect for widespread use, while users can simply passively browse TikTok – scrolling and watching other users’ content without contributing – the app has also made it incredibly easy for users to create videos. It was very simple: users were asked to get creative with a Pringles can and film it. TikTok Advertising examples including In-feed video ads, Hashtag Challeges and TopView TikTok Ads. And without further adieu, the best TikTok ad I’ve ever seen. Chinese company, Bytedance, owns TikTok. Users can purchase a range of coin bundles, from 100 to 10,000 coins. By using In-Feed Ads, and on a tight budget, the university achieved 9 million engagements and over 90k clicks. It’s a love of creativity that connects our millions-strong community. 52% of users said they discovered new products on the platform. In this section, we walk you through each section of the TikTok Ads Manager. Advance your career with TikTok. Encourage users to shop your campaign through an Explore tab on your hashtag landing page, Display store locations, product carousels and engage audiences with an instant survey. Like TopView, this format is the first thing users see upon opening the app. Now that you know a bit more about TikTok’s advertising structure and advertising options, let's examine how TikTok ranks ads. With some of TikTok Germany’s top Creators (such as @saintlinh, @dodipi and @jennyandmarco) leading the way, the campaign was instantly transported into the hearts and minds of users across the country. Some people choose the related metric, CPV (cost per view). The in-feed native ads operate in a similar way to those on Facebook and Google. Seek out top TikTok talent in our Creator Marketplace, where brands can discover and get in touch with more than 12,500 stand-out users directly to help kick-start your campaigns, Connect with TikTok’s most talented Creators, whitelisted by the TikTok team, Use data to guide decisions on who will best represent your brand, Work with the Analytics Tool to track and evaluate campaigns. Princess Polly. Whether you engage with us through an agency or direct, a dedicated TikTok team will ensure your brand benefits from all the creative might our platform has to offer. To engage with the TikTok community and create a huge spike in brand awareness, Pringles crafted an exciting Branded Hashtag Challenge – called #PlayWithPringles – that sparked fun, creativity and joy, and ran it in three markets (Germany, Italy and France). Followed and adored by thousands – sometimes millions – of users, their creative content is loved, engaged with, and often replicated to great effect. TikTok Ads: What is the TikTok App? This means their account will be verified with a certified blue V Badge. The approximate spend for the Brand Takeover format is $50,000 per day. Capture the attention of every TikTok user the moment they open the app with a full-screen takeover. Helping Playa Games acquire new customers using app event optimization on TikTok Ads Manager Gaming PUBG Mobile Vietnam Promoting an exciting in-game event through a highly successful combination of branded solutions. Get in touch to discuss what would work best for your brand, and together we’ll make it happen. Create a TikTok Ads account: start creating ads. TikTok for Business has solutions to meet all your marketing objectives and maximise your brand’s impact in countless different ways. Both In-Feed Ads were displayed in TikTok users’ ‘For You’ pages as they explored their personal feeds, with a unique soundtrack rounding off the immersive experience. Lade die App herunter, um loszulegen. An online fashion retailer most known in Australia, Princess Polly delivers clothing … One of the greatest and most unique elements of TikTok’s advertising capabilities is its official Creators. Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) Amplify with Creators, a Branded Effect and bespoke music, Driven to by UGC, a One-Day-Max In-Feed Ad and a TopView Lite included within the bundle, Multiple in-app entry routes; Discover Page Banner, campaign hashtag, Music Page Recommendation. To run In-Feed Ads on TikTok, your minimum daily budget should start from $50 per campaign and $20 per ad group. To boost their brand perception in the hearts and minds of young German shoppers, they decided to enlist the help of TikTok and some of the platform’s most popular Creators for a fun and entertaining campaign under the topic “Wie kaufst du?” ("How do you shop for your groceries”). Bespoke and branded 2D, 3D and AR effects, Unique gestures that let users trigger and control the effects, Additional engagement features such as CTAs and QR codes. As one of the most downloaded apps of 2020 with over 800 million monthly users — now is the time to start.. Download the app to get started. That’s why our business solutions are set up to help you slot naturally into their world. To stay on top of the auto industry, KIA targeted millennials searching the market for new cars, … Choose our most talked about format and watch as our creative community responds to your challenge by making and sharing videos of their own. Taking the form of two 20s videos, Kaufland – with the help of creative agency LIMITD – used TikTok’s In-Feed Ads to build their brand-boosting campaign. TikTok is a social media app that enables users to create and view short videos set to music or custom-made soundtracks.. Generating explosive engagement and brand awareness with millions of TikTok users in Germany, Italy and France. It’s important to clarify what I mean by “best TikTok ad I’ve ever seen”. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. Please enable javascript to get the best experience. Kaufland is one of Germany’s biggest hypermarket chains, operating more than 1,000 stores in Germany and beyond. TikTok Ads Manager Overview. While these adverts can be utilized to send paid traffic to pages outside of the app or to a company’s TikTok profile, it is limited to a single advertiser per day.. congstar is a German telecom supplier specializing in innovative, flexible tariffs for smart and discount shoppers. Driving sales for the UK’s largest sports retailer by promoting the latest drop of Puma football products. TikTok, meanwhile, has pushed back against the claim that it poses a security risk, saying that the user data it keeps on Americans is stored stateside, with a backup in Singapore. A web page where you will have to register your company with all the information requested. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. All the exposure of a Branded Hashtag Challenge PLUS a seamless shoppable experience. To promote their online open day, Lancaster University went to the platform where their audience hangs out most. The challenge – #DoTheColonel – was simple: users showcased their ‘colonel moves’ by following a short dance routine, set to a bespoke soundtrack. The app started to get a lot of popularity over the last couple of years. At TikTok, our mission is to inspire creativity and bring joy. With JavaScript disabled parts of our website won’t work properly. So, when two of Germany’s most popular comedy Creators – Theo Carow and Levin – were asked to help with Kaufland’s campaign, the results were bound to be impressive. How TikTok Ranks Ads. The different ad placement options in TikTok are: Through the TikTok channel, Canadian merchants can access core functions of the TikTok For Business Ads Manager all from within Shopify. TopView videos guarantee millions of views in a 24-hour period, producing incredible brand awareness and engagement results. TikTok ads offer a unique advertising experience to its users by letting them place their ads to the entire family of apps related to TikTok, such as BuzzVideo, News Republic, and others. At TikTok, our mission is to inspire creativity and bring joy. ByteDance is reportedly worth over US$100 billion as of May 2020 and made a profit of $3 billion in 2019. In early 2019, the app launched a beta version of its ads offering. TikTok - trends start here. results. Self-serve ads on the platform deliver CPM of … The challenge – #DoTheColonel – was simple: users showcased their "colonel moves" by following a short dance routine, set to a bespoke soundtrack. Brand takeover ads surface as soon as a user opens the TikTok app, thereby ensuring a company’s message reaches its audience. Reach users in their personalised ‘For You’ feeds where this video format fits seamlessly alongside user-generated content. 5-60 second, full-screen vertical video with sound-on, Optimise for traffic and conversion objectives; app installs and in-app events, Precise targeting options including interest, event-based behaviours, custom and lookalike audiences, Range of billing options, CPM, CPC, CPV and oCPC. The cosmetics brand commissioned Hamburg, Germany-based ad agency Pulse Advertising to come up with a so-called branded hashtag challenge. Highlights include: Highlights include: New, "1-click" pixel: Shopify merchants can install or connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions. The approximate spend for the Brand Takeover format is $50,000 per day. Instantly deliver your message with our only sound-off product to achieve immediate impact in 5 seconds. TikTok Users in Germany, 2019-2024 (millions, % change, and % of internet users) Download Social Network/Messaging Platforms Used by Teens and Adults in Germany… Any paid ads that come into the community need to fit the standards for our platform, and the nature of paid political ads is not something we believe fits the TikTok platform experience. More than 30% of the unique video views watched at least 3s, with an average watch time per person of 4.55s – far surpassing the relevant benchmarks. A fully immersive no judgement world where there's an audience for every voice. The videos themselves were very well received – as proven by the high watch time of each view. TikTok: Hier beginnen Trends. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. From May 14-16, 2020, the videos received an incredible 2,246,234 views, and recorded 2,172,121 impressions, while the overall click-through rate settled at 0.57% – far above the target for the ads. TikTok prescribes ad specs according to where the ad will be placed. When brands reach a certain level of spend, they are given Business Privilege. Search, browse, and apply for current job openings and join us on our mission to inspire creativity and bring joy. Auf dem Gerät oder im Web können Zuschauer Millionen von personalisierten Kurzvideos anschauen und entdecken. TikTok offers in-app purchases of coins that users give to their favorite creators. Unlike other applications, in TikTok you will have to make the ads from thier platform: TikTok Ads Manager. 5-60 second full-screen vertical video with sound-on, One-day takeover with 100% share of voice, Fully clickable format that supports internal and external landing page conversions, Encourages likes, comments, shares and follows. Challenges are one of the central engagement drivers on Tiktok : A more or less creative concept that is interpreted by hundreds or thousands of TikTok users. A later TikTok survey conducted by Nielson found that 61% of users considered TikTok ads to be unique compared to other platforms, with 43% of users saying they felt ads blended in with native content. Both In-Feed Ads were shown across three days to great effect. To reach its target audience at scale, KFC ran a Branded Hashtag Challenge, one of TikTok’s most popular ad formats. TikTok already supports the four most popular bidding methods, namely CPC, oCPC, CPM, and CPV. Start advertising on TikTok Ads Manager today to drive real business results. Drive sales for your brand without leaving TikTok. If you want your ads to work, you need to optimise them for the platform and audience. ... Russia, Brazil & Germany. Additionally, brands with Business Privilege can analyse their follower distribution and keep track of content performance on a data-management platform.
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